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How to Select the Right Google Ads Agency?

There are a lot of advertising companies in the world but nothing can’t beat the king of advertising ‘Google AdWords’. And since it is the most trusted and reputed platform it is very important to make use of this platform and use it to your advantage. Advertising on Google AdWords is a great way to give your business an online presence.

As a business you don’t only invest in manufacturing and distributing. You also have to invest a large part of your resources in marketing. And digital marketing is a big part of the entire marketing campaign of a business. It is very important to be wise when investing in this type of marketing as it is a major tool to drive visitors to your business. Therefore, marketers should be very careful when it comes to investing in digital marketing as well as the agency that will provide you with digital marketing services.

As a business continues to grow and flourish, it becomes even more important for it to create an effective advertising strategy. The best way to do this is by having an inhouse team as well as outsourcing some of the work to a professional Google Ads agency. But before you hire an agency there are certain points that you must consider because ignoring such factors can prove to be harmful for your business.

Here are some of the important points to consider before hiring an AdWords agency.

1. Make sure whether it is an agency or a person doing things

There are both agencies and individuals who provide AdWords management services. As a business you should be very clear in your approach whether you want to hire an agency or a professional individual to get the work done. Both the options come with their own advantages and disadvantages. While working with an individual will save your money, hiring an agency ensures that there is no delay in the work done. Also, agencies can come up with a better plan to get the work done as there are a number of minds put to work rather than just one.

2. Do you know anyone who has availed services from the same source?

Whether you hire an agency or an individual make sure that you know someone who has availed their services. If you cannot find someone who has availed their services, it is better to look out for other options. Hire them only if you find someone who can vouch for their services or if they have worked with a similar business. Only if you can find someone who has worked for a similar business, investing in them can be worth it. There are a number of agencies out there that can provide you with quality AdWords services, hence finding someone who has worked with a relevant business is definitely a better choice.

3. Make sure the agency you hire is certified

By an agency being certified we mean that the agency you hire should at least be AdWords certified and also be a part of the Google Partners Program. Now, this doesn’t mean that every agency that is certified is good. Getting a certificate from AdWords isn’t a difficult task. You just have to pass certain easy exams and should have a minimum monthly AdWords budget of $10000. These things are not at all difficult to achieve and any person with a basic skill set can do it. This criterion is not a very important factor but it has its own significance from the adjustability point of view.

4. Is the person you are hiring skilled enough?

This is the most important factor that you should be considering before hiring a Google AdWords agency. There could be situations where mistakes made by your AdWords agency can prove to be very harmful for your business. Thus, you have to be very wise and careful when hiring the person or the agency that will handle your AdWords account.

The person designated to do the work should be skilled and should be well-aware of the objective of your company and all the factors that play a crucial role in the marketing strategies. Such factors could be the geographical location, the size of the company, target audience, and so on. If you are hiring an agency to handle your campaign, you should ask them about the assurance of building a successful campaign for the money invested. Whoever you are hiring, they should be able to prove themselves that they are worth the project.

5. What method do they use to report results?

The first thing that you need to make sure of is that whether you are hiring an agency or an individual, they should connect your AdWords account to your analytics account. They should be able to report the results with context to other data related to traffic. If the agency doesn’t agree to this or wishes to skip this step, you probably should look for other options. This is one of the most important things that should be considered. The agency should be able to deliver reports as per the needs of the organization. This simply means that the agency should be able to deliver reports on a weekly, monthly, yearly basis or any other time period as required by the organization. Every good and genuine professional will agree to do that without any issues.

6. What KPIs the agency uses?

KIPs stand for Key Performance Indicators. When you go to hire an AdWords agency you will find different types of agencies. But not all of them are good enough. There are some weak agencies who are not very well-versed with AdWords and will talk about irrelevant things. While there are certain agencies that are knowledgeable about AdWords and will talk about relevant KPIs such as the volume of conversion, expected profit from the campaign, cost per action (CPA), and so on.


As a business it is very important for you to clearly state your needs and requirements to the agency you are planning on hiring for your Google AdWords needs. The thing is that you will be investing a huge part of your resources in your advertising campaign so you should be very smart when it comes to hiring a Google AdWords agency. For more information on such interesting topics, visit Unique Posting today!

Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.

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