A business logo is not just about a great design or color. A logo is the branding that delivers traits for a business visually. A logo is about the business promise, business virtues, and the right message to the audience. The psychology of logo designing is the most important factor for the success of a brand that takes its logo on a serious note.
The real magic of the logo happens in the human mind. Viewers will never be going to inspect the logo closely to find what is the meaning of this logo and the purpose of its creation. For some people, logos are just for remembering the brand color and icon. In reality, the logos should have a meaning and a purpose for their creation, business idea, and promises. Instead, the logo design should have a psychological connection with the viewers from the first time they see it.
Logo designers must establish a great connection between their drawing skills with psychology. Designers need to understand a few principles, everything between brainstorming and designing. We have a complete guide for you to know the psychology of logo design.
The Psychology of Logo VS The Psychology of Buyer
Buyer Psychology is the most crucial part to consider for a logo design. However, buyer psychology is different from logo psychology. Buyer’s psychology defines the process in which a buyer will make progress and goes through the decided path to make a purchase. Whereas logo psychology is the purpose of influencing buyer psychology.
These are two very different kinds of things that work as a motivation behind the purchasing action. The buying stage includes:
- · The recognition of the problem.
- · Searching for the information.
- · Providing the solution to the problem.
- · Comparing with other brands until the final decision.
These factors depend on practical concerns like physical location and money: How your brand is easy to discover matters the most for this logical phase. Also, most importantly, how can your brand align with providing the solution for the problems.
The buying process is about emotional attachment or motivation. This is the point that needs to be considered closely. Nowadays, buyers are choosing the products or services which are based on the reliability of the business. It means the product’s selling strategy is based on social or emotional connections. This is where logo psychology plays the most crucial part in the emotional connection.
The Components of a Logo Design And The psychology In It
Many elements or parts propose logo designs. These elements are the components of a logo and work together in a connection. For example, symbols of different brands consist of shapes, fonts, color, imagery, style, and more. These elements themselves have psychological connections. A brand might need to consider these connections before creating a logo for their business.
Psychology in Symbols
Symbols are a kind of imagery that defines different objects or special objects. These symbols or images have meaning. These symbols also depend on the source of information that a brand wants to deliver, which makes an intense connection. Symbols help people to understand the element and type of your business. This is how your brand will affect your target audience. For some people, a logo can be just an icon that provides a figure to complex ideas.
Psychology In Shapes
The shapes of a logo include the complete design, whether there are lines, shadows, and silhouettes of a shape. People usually understand the shapes of a logo at the first point they view it. But, it is also that most people don’t pay attention to a symbol. For a designer, it is crucial to understand the different meanings of different shapes before using them for a company. Depending on the shape, a logo can be dynamic, heavy, stable, or mechanical.
Psychology in Colors
The psychology of colors is the thing that controls the emotional reactions of a logo. For example, in a house where painted walls give a sudden change to the atmosphere of the room. Colors can change the perspective and thinking of a mind, and they can be dark, dull, cute, and joyful. Some rules need to be considered before deciding on a logo’s colors. Logos are restricted to keep three colors or less in most cases. The chosen three colors you can use again in different variations.
Psychology in Fonts
The text and the font’s style speak louder than just the words themselves. Many types of font styles are available for a logo, but the major types of fonts are just five. These five essential types of font style are script, decorative, handwritten, sans serifs, and serif. The usage of psychological connections with a logo has to do many things with the usage of historical symbols. You can use the fonts for the logo, company name, and tagline. The fonts and slogans should be traditional, elegant, and personal.
Practicing the psychology in logo designs
A successful logo depends on many different parts. These parts can be the designer’s skills. For example, these skills are drawing, strategy planning, aesthetic taste, and psychological understanding. These all things sometimes become so complex to consider. However, the main thing is to design with a sense of psychology because it makes logo design easy.
Creating the logo with understanding the psychology is like a hand with guidance. It is better than just thinking about what symbol or type of logo will produce a deep understanding of the audience. Logo design with psychology allows us to understand the principles that will help us plan accordingly. Before hiring a designer, a business owner needs to know the psychology of logo designs. In addition, you need to hire a designer who understands that will make people stick to the brand.
Brianpower is the USA Today and NY Times bestselling writer. She usually covers the topics of human psychology, sales strategy, and marketing psychology. Laura has been a psychology expert and understands how people think, act, and get attracted to different things. In college, she was interested in understanding the principles of the human brain’s workings.
Laura was making a living from affordable article writing services in her city. But, as she grew up, her interest increased in knowing more about how brands can master their marketing with psychology. So, she decided to help people with her knowledge and brought her writing skills worldwide.