food and drink

Global Cereal Bar Market by Product Type and By Geography

GMI Research speculates that the cereal bar market witnesses to augment the market during the forecast period due to the increasing health issues that arise from the consumption of high sugar products. The cereal bar industry has authenticated to immense demand owing to its ability to provide dietary food items with low salt, low sugar, and low cholesterol.

Introduction of the Cereal Bar Market   

A Cereal Bar is a kind of nourishing bar that is made of cereal, nuts, dry fruits, sugar, wheat, honey, corn, and fruits. The cereal is collected in a bar shape and is held collectively with an edible cohesion that is acceptable among different age groups. Cereal bars incorporate high fiber and protein content and are low in minerals, sodium, carbohydrates, and vitamins, and they are the healthiest and good breakfast food. The cereal bar has a broad availability of flavors like caramel, banana, honey, strawberry, chocolate, and peanut butter in the cereal bar market.

Key Players of the Market

  • Kellogg’s
  • General Mills
  • Atkin Nutritionals
  • Nestle
  • Mckee
  • Quaker Oats
  • Clif Bar & Company
  • Kashi
  • Mars
  • Nutella India

Cereal Bar Market Dynamics

The crucial reason for bolstering the demand for cereal bars across the globe is rising agitation in respect to the diseases caused due to the intake of high sugar or fat amongst consumers. Usually, people take cereal bars as a refreshment between meals which is very famous in every individual. Global brands like Quaker Oats, Nestle, and Kellogg’s, come up with the latest innovation in their cereal bars. Kellogg’s separately occupied one-third of the market share. Due to the rising prominence of the advantages of a healthy diet, a plethora of cereal bar manufacturers are producing specialty products. The factor which is further fuels the market growth is increasing concerns regarding healthy food consumption among people.

In addition, the cereal bars are becoming popular amongst sportsperson and young adults that also act as crucial drivers to boost the cereal bar market share. The substantial amount of nutrition and the ready-to-eat feature acts as propellent in the rise of the cereal bar market size. The presence of multiple industries and flavors envisages propelling the growth of the global cereal bar market. Therefore, the increase in the cost of raw materials like chocolate, nuts, and other materials used to produce these bars are some aspects that restrain the cereal bar market opportunities. Unexpectedly, alternative bar’s availability hampers the market growth as people are not aware properly.

Global Cereal Bar Market Segmentation

Segmentation by Product Type

  • Snack
  • Bars/Granola
  • Bars
  • Nutrition Bars
  • Others

Segmentation by Flavor

  • Chocolate
  • Peanut
  • Butter
  • Caramel
  • Banana
  • Honey
  • Strawberry

Segmentation by End-User

  • Online Stores
  • Supermarkets
  •  Specialized Stores
  •  Others

Segmentation by Region

North America

  • The United States of America
  • Canada


  • The United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Rest of APAC


  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of RoW

Introduction of GMI Research

GMI Research is a marketing research and consulting firm that offers business research solutions to clients, enabling them to make profitable investment decisions and boost revenue. We provide exclusive research reports based on insight facts that ensure our clients gain success by beating the competition.

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