Tech services are important for businesses. Not only do they help you with your branding, but they also help your customers navigate around your store and help facilitate easy purchases. Proper signage is necessary for businesses to thrive. Signs convey information with ease and increase customer retention. They can even be used to direct customers to the location of the bathrooms! Signs are also great for businesses to create brand awareness with. If someone sees your sign, they’re likely to be interested in your brand and visit your website or visit the store!
-
A brief history of signage design
The first form of signage dates back to Ancient Greece, where messages were often carved into stone for general messages. However, it wasn’t until the Nineteenth Century that advertising messages started to be displayed outside, using painted signs to attract business. As time progressed, it became increasingly popular, with messages becoming increasingly creative. Some signs were messages to passing pedestrians, some were messages to passing drivers, but now, nearly every mode of transportation gives you the ability to view messages.
-
Why signs matter?
Signs are the first contact you make with your visitors. Everything starts here—the first impression. You don’t have much time to catch their attention, so make sure you do it right! Most people are visual beings, so make sure you make an impact with your sign and content. Having a great sign and an attractive and appealing message will help you gain more customers and increase the chances of the first contact turning into a sale.
-
First impressions matter and that’s why signs matter.
Signs are the face of commerce. From billboards on the side of the highway to flyers in boutique shops, signs are everywhere! Providing good signs for your business is the first step in establishing a good reputation. Signs must be large enough to attract attention from a distance without being too distracting, clear and readable from a distance. Along with the appearance, the message must be clear as well. The content must be consistent with the name and image of the business along with the purpose of the sign. These will all help to promote a consistent image and build a lasting reputation.
-
Signs for different places and situations
There are times when signs make the user’s journey easier and other times when they add to the confusion. For instance, in a railway station there should be signs that indicate the tracks and the correct direction to go in. And when it comes to an airport, signs should point out where different areas of the airport are, the destinations, the restrooms, the restaurants, etc. There are also signs that have different uses. For example, signs warning drivers not to do something are useful. Then there are signs that are meant to be funny, like the one below.
-
Look for a reputable signage designer
When you need signage for your business, you need to hire an experienced and reputable signage designer. By finding a company with a great deal of experience, you can be sure that they know what is best for your business. They will be ready to assist you with all sign or logo design work that you need. You also need to find a designer that is as excited as you about your
